Cannes Kit 2026

A companion for the BDF team at TFWA, from VIPMINDS.

BEY
Beirut
27 Sept to 1 Oct
CEQ
Cannes

The week

Sun 27Registration. Opening cocktail, Carlton Beach, 19:00
Mon 28Conference 09:00. Exhibition opens 12:00
Tue 29Exhibition. One to one meetings from 14:00
Wed 30Exhibition. Workshops on fashion and traveller data
Thu 1Exhibition until 17:00

Pre-registration is closed; on-site registration is at the Gare Maritime.

What BDF can offer brands

Six ways to be part of the season. Rates are yours.

13 to 23 December

Christmas at the airport

The whole airport decorated. Live activation in Arrivals, tunnel in Departures, one filmed evening.

Reveal 12 to 23 October

Wish You Were Here

Travellers tell us what they wish was at the airport. Brands that give Beirut a first or an exclusive become a wish granted.

From Christmas

The BDF booklet

A5, in every shopping bag. Full page, double page, covers.

This season

The loyalty app

Member prices, launch offers, top tier rewards, notifications.

Ongoing

Travel Stories

Creators film at BDF for vouchers. First one: 1.3M on Instagram, 3.3M on TikTok.

Ongoing

Screens and social

In-store screens, airport network, BDF channels.

Our wish list

Grouped by stand. Tap a name for the ask. Tick when seen.

31 shown · 0 seen
Pernod Ricard★
Chivas, Royal Salute, Ballantine’s, Glenlivet, Jameson, Absolut, Martell, Mumm
Christmas gifting in Arrivals, a Beirut-only pack for October, a booklet double page, an app launch offer.
Diageo★
Johnnie Walker, Talisker, Singleton, Smirnoff, Tanqueray, Don Julio, Baileys
A Johnnie Walker Christmas corner, a booklet page, an October exclusive, a member price.
Moët Hennessy★
Moët, Veuve Clicquot, Dom Pérignon, Ruinart, Hennessy, Glenmorangie, Belvedere
A champagne moment for the Christmas evening, a booklet page, a top tier offer.
L’Oréal★
Lancôme, Armani, YSL, Prada, Valentino, Mugler, Azzaro, Kérastase
Christmas gifting, fragrance exclusives for October, booklet pages, app offers, samples for Travel Stories.
Estée Lauder★
Estée Lauder, MAC, Clinique, Jo Malone, Tom Ford
Christmas gifting, a booklet page, an app offer, samples for creators.
Puig★
Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Nina Ricci, Loewe
A launch exclusive for October, a booklet page, Christmas gifting.
Mondelez★
Toblerone, Cadbury, Milka, Côte d’Or, Oreo
Christmas family gifting, a booklet page, a personalised Toblerone sleeve.
Ferrero★
Ferrero Rocher, Kinder, Nutella, Tic Tac
Ferrero Rocher in Arrivals, Kinder for the children, a booklet page.
Mars★
M&M’s, Snickers, Twix, Maltesers, Celebrations
M&M’s in the Christmas tunnel, a booklet page.
Bacardi
Bacardi, Grey Goose, Bombay Sapphire, Dewar’s, Patrón
A Christmas bar moment, a booklet page, an exclusive pack.
William Grant & Sons
Glenfiddich, Balvenie, Grant’s, Hendrick’s
A Glenfiddich gifting corner, a booklet page, an October exclusive.
Edrington
The Macallan, Famous Grouse
A Macallan exclusive for October, a booklet page, a top tier offer.
Suntory Global Spirits
Jim Beam, Maker’s Mark, Laphroaig, Bowmore, Yamazaki, Hibiki
Japanese whisky for October, a booklet page.
Brown-Forman
Jack Daniel’s, Woodford Reserve
A Christmas pack, a booklet page.
Coty
Burberry, Gucci, Calvin Klein, Marc Jacobs, Hugo Boss, Chloé
A gift set exclusive, a booklet page.
LVMH Beauty
Dior, Guerlain, Givenchy, Kenzo, Acqua di Parma
A prestige gifting moment, a premium booklet position, a top tier offer.
Shiseido
Shiseido, Narciso Rodriguez, Issey Miyake, Nars
A booklet page, product for Travel Stories, an October exclusive.
Clarins
Clarins
A booklet page, a gift set exclusive.
Interparfums
Lanvin, Roberto Cavalli, Guess
An October exclusive, a booklet page.
Sisley
Sisley
A booklet page, a top tier offer.
Sol de Janeiro
Sol de Janeiro
Product for Travel Stories, a booklet page.
Lindt
Lindt
A Christmas display, a booklet page.
Nestlé
KitKat, Smarties, Quality Street
A booklet page, KitKat Christmas gifting.
Haribo
Haribo
Product for the Christmas activation, a booklet page.
Godiva
Godiva
Christmas gifting, a booklet page.
Storck
Merci, Toffifee
Merci gifting, a booklet page.
Loacker
Loacker
A booklet page, a Christmas family pack.
Hershey
Hershey
A booklet page.
Toms
Anthon Berg
A booklet page.
Tumi
Tumi
A booklet page, a top tier reward.
Davidoff
Davidoff cigars
A booklet page, Christmas gifting.

If there is a minute

Five questions that help us build the season.

  1. Christmas. Would you like to be part of it?
  2. Exclusive. Anything Beirut could have first, for October?
  3. Booklet. Would you want a page?
  4. App. A member offer for the launch?
  5. A name. Who looks after Middle East marketing?

A yes in principle and a name is enough. We take it from there.

1
One photowith the brand team
2
One clip10 seconds of the new product
3
Their press kitor the QR on the stand
Send the meeting note on WhatsApp
The note, to copy
Cannes meeting note
Brand or group:
Person met and role:
Christmas: yes / maybe / no
Exclusive for October: yes / maybe / no
Booklet page: yes / maybe / no
App launch offer: yes / maybe / no
Marketing contact (name and email):
Photo or video sent: yes / no
Anything else:

What we post

From what you send. Nothing about a brand without its OK.

Sat 26Team at Beirut airport. Next stop Cannes.
DailyStories from your photos and clips.
Tue 29Carousel: which of these should land in Beirut?
Thu 1Recap reel of the week.
12 OctReveal posts, one per confirmed exclusive.

Press, if you like

Two short interviews for management. We arrange it once you say yes.

  • Christmas across a whole airport
  • Wish You Were Here: travellers shaping the shelf
  • A new loyalty app for frequent flyers
The pitch we would send
Subject: Beirut Duty Free in Cannes: Christmas across an entire airport

Dear [Name],

Beirut Duty Free will be in Cannes from 28 September to 1 October and we would be glad to set up a 15-minute conversation with [Name, title].

Three things that might interest you:
1. This Christmas, BDF is decorating the whole of Beirut airport, with a live activation in Arrivals and one filmed evening for the diaspora coming home.
2. BDF is launching a new loyalty app this season, built for a customer base that travels several times a year.
3. Wish You Were Here: BDF is asking travellers which products and brands they wish were at the airport, with the answers announced in October.

Happy to send visuals ahead. Which day would suit you?

Kind regards,
[Name]
VIPMINDS, agency of record for Beirut Duty Free
norka@vipmindslb.com | +961 3 373882

After Cannes

We write, you review and send.

1
Next morningThank you and recap
2
Within a weekProposal and a call
3
Mid-OctoberClosing the Christmas list
Mail 1, for reference
Subject: Beirut Duty Free, following up from Cannes

Dear [Name],

Thank you for your time yesterday. Here is what we agreed to explore:
- Christmas at Beirut airport, 13 to 23 December: [what was said]
- An exclusive for our October reveal: [what was said]
- The BDF booklet: [what was said]
- Loyalty app launch offer: [what was said]

The partner overview is attached. We will send a short proposal by [date]. Would [day] next week work for a 20-minute call?

Kind regards,
[Name], Beirut Duty Free

From you, before the 27th

  • Who is going
  • The supplier list
  • Yes or no on press
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